Supporting licensees to deliver licensed partnerships with clarity, structure and confident execution.
I help licensees bridge the gap between a signed agreement and successful delivery — ensuring projects move forward cleanly, compliantly and with strong rightsholder relationships.
What I Do
Most licensed partnerships fail in delivery, not negotiation.
I provide structured, end-to-end support so licensees can deliver projects that protect brand integrity and create long-term value.
How I Help
Evaluation & Fit
Clear, objective assessment of IP, brand and product opportunities — understanding audience alignment, category potential and commercial rationale.
Acquisition Support
Structured preparation for conversations with rightsholders: positioning, value story, expectations and early alignment on scope, assets and timelines.
Delivery & Execution
Hands-on support once rights are secured — project management, sourcing coordination, approvals, product development oversight and relationship stewardship to ensure delivery is smooth and compliant.
Why BJR Works?
I’ve worked as a licensee, licensor and agency partner, giving me a rare understanding of how expectations, processes and pressures differ on each side of a licensed partnership.
I know where projects break down — and what each party needs to move forward with clarity.
My approach is calm, structured and grounded in real delivery: sourcing, product development, approvals, timelines and relationship stewardship. I focus on clarity, discipline and long-term value, helping licensees move from opportunity to execution with confidence.
Work
A selection of licensing and partnership projects I’ve led and delivered across global markets — from early evaluation through to activation and ongoing stewardship.
Ways To Work Together
Advisory, project-based and fractional support for licensees needing structured guidance at any stage of the licensing journey.