A selection of licensing and partnership projects I’ve led and delivered across global markets — guiding licensees from early evaluation through to activation, sourcing, approvals and ongoing stewardship.
My experience spans entertainment, FMCG and experiential IP, working with both licensees and licensors across Europe, the Far East and North America.
Work
Philosophy
Licensing is a nuanced discipline, not a quick fix for boosting sales. It represents a partnership — one that must create value for everyone involved.
A brand is valuable; it deserves respect, care and protection.
Successful brand extensions are grounded in authenticity, aligning the right IP with the right product and audience.
How I Approach Each Project
Clarity From The Start
Defining scope, expectations and workflows so every stakeholder understands the process from day one, ensuring everybody is working towards the same goal.
Structured Delivery
Managing timelines, sourcing, product development, approvals and communication routes to keep projects moving cleanly.
Alignment Across Partners
Ensuring licensees and licensors stay connected — reducing friction, managing expectations and maintaining brand integrity throughout delivery.
