A selection of licensing and partnership projects I’ve led and delivered across global markets — guiding licensees from early evaluation through to activation, sourcing, approvals and ongoing stewardship.
My experience spans entertainment, FMCG and experiential IP, working with both licensees and licensors across Europe, the Far East and North America.
Work
Philosophy
Licensing is a nuanced discipline. Done well, it creates genuine value for brands, partners and audiences alike. Done poorly, it dilutes brand equity and damages relationships that took years to build.
Every project I work on is grounded in the same principles: the right IP for the right audience, clear expectations on all sides, and delivery that protects the integrity of what's been licensed. The goal is always a partnership that creates lasting value — not a short-term revenue line.
How I Approach Each Project
Clarity From The Start
Defining scope, expectations and workflows so every stakeholder understands the process from day one, ensuring everybody is working towards the same goal.
Structured Delivery
Managing timelines, sourcing, product development, approvals and communication routes to keep projects moving cleanly.
Alignment Across Partners
Ensuring licensees and licensors stay connected — reducing friction, managing expectations and maintaining brand integrity throughout delivery.
