From opportunity to activation - licensing and partnerships expertise that delivers at every stage.
I help businesses identify, structure and deliver licensed partnerships with clarity, commercial discipline and confident execution.
What I Do
Most licensing deals don't fail in the boardroom. They fail between the signature and the shelf.
I work across the full licensing journey — from evaluating whether an opportunity makes commercial sense, through structuring and negotiating the right deal, to ensuring delivery is smooth, compliant and genuinely valuable for everyone involved.
How I Help
Evaluation & Fit
Rigorous, objective assessment of IP, brand and product opportunities — examining audience alignment, category potential, commercial rationale and the strength of fit before any commitment is made.
Deal Structuring & Negotiation
Clear commercial frameworks and confident negotiation support — helping licensees enter conversations with rightsholders well-prepared, with a compelling value proposition and realistic expectations on scope, assets and terms.
Delivery & Execution
Hands-on project management once rights are secured — coordinating sourcing, product development, approvals and stakeholder communication to ensure delivery is clean, compliant and protects the long-term relationship.
Why BJR Works?
I've operated on all three sides of the licensing relationship — as a licensee, a licensor and an agency partner. That breadth of perspective is rare, and it shapes everything I do.
I understand where projects stall, where expectations diverge and what each party needs to move forward with confidence. Whether you need help identifying the right opportunity, structuring a compelling deal or managing delivery through to activation, I bring the same calm, structured, commercially grounded approach.
My focus is always on long-term value: protecting IP integrity, building relationships that last, and creating licensing partnerships that work in the real world — not just on paper.
Work
A selection of licensing and partnership projects I’ve led and delivered across global markets — from early evaluation through to activation and ongoing stewardship.
Ways To Work Together
I work with businesses at different stages and on different terms, depending on what's most useful:
Advisory — strategic guidance on opportunities, market positioning or deal structures, on a retained or day-rate basis
Project-based — end-to-end support on a specific licensing project, from evaluation through to delivery
Fractional — ongoing licensing and partnership support for businesses without a dedicated in-house resource
Success-based — deal origination and brokering on a fee or royalty-participation model, for the right opportunities
If you're not sure which applies, start a conversation — most arrangements begin with a straightforward brief.