Gillette Christmas Gifting

A well-established household brand faces a saturated market and ever-shifting priorities where innovation is essential. The Covid pandemic stalled progress, but 2024 brought a chance to transform and grow. Rising costs, tightening budgets, new sustainability targets, and the necessity to stand out on crowded shelves presented our greatest challenge.

Our goal was to redefine timeless products—retaining the brand’s signature look and feel—while optimising shipping efficiency. We aimed to create a cohesive range that incorporated recycled materials and captured buyer interest and allowed for movement of NPI. We adapted classic designs, introduced fresh concepts and materials, and developed subtle yet effective ways to express the brand. The result are packs that draw attention and encourage consumers to repeatedly choose their trusted wash bags.